Qualified individuals mean a powerful region and a powerful region requires investing in human resources. Hence, this assignment aimed to encourage employers and employees of SMEs in the TR33 Region (Kütahya, Afyonkarahisar, Manisa, and Uşak provinces), particularly by promoting lifelong learning. More specifically, the project’s purpose was to establish a Regional Human Resources Development Centre (ZEKA-HRDC) to implement regional labour market policies for SMEs while raising awareness to invest more in human resources in the TR33 Region.