Technical Assistance for Establishment of MOBİTEK in Kayseri

Funding Organisation

EuropeAid

Client(s)/Beneficiary(ies)

Central Anatolia Development Agency

Budget

1,270,250 EUR

Duration

2017-2018

BACKGROUND AND CONTEXT

The project's overall objective is to increase the productivity and efficiency of the furniture manufacturing of small and medium enterprises (SMEs) in Kayseri and strengthen their product development and marketing capabilities.

CONCRETE RESULTS AND OUTPUTS

WEglobal provided technical assistance under two subcomponents: • Development of Mobitek’s institutional infrastructure through conducting business diagnostic studies, comparative value chain analysis, preparing the business plans of the service units, training of human resources and developing an online portal which will be used both for promotion and marketing; • Provision of the manufacturing support and business development services through training, consulting and innovation services, marketing and foreign trade services.

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