While tourism has been, and continues to be, important to the local economy, it has not matched its potential. To remedy this and attract more tourists, local government and businesses in the city decided to ensure that the standard of services offered to visitors met internationally accepted standards

Rize has the best reserves of tea in Turkey, however, the SMEs in the Tea region is not qualified enough to compete. Hence, the general purpose of the project was to increase the competitiveness of the tea sector concentrated in Rize and its surroundings. More specifically, it wanted

The project’s overall objective is to increase the productivity and efficiency of the furniture manufacturing of small and medium enterprises (SMEs) in Kayseri and strengthen their product development and marketing capabilities.